The Challenge
A cultural campaign that makes heritage feel alive now.
Roots in Motion
Campaigns
Year2026
Deliverables
Strategy / Creative direction / Design / Launch
The Direction
Portrait-led campaign art with a contemporary red-and-black language.
Typography
ENGLISH (LTR) — MONTSERRATAa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Color System
Obsidian#0B0B0B
Brand Gold#C9A96B
Sand Stone#D9C6A8
Linen#F5F1E7
NEXT PROJECT
Modern Heritage
A contemporary publishing system for timeless Egyptian stories.
View Project