Nile Ritual

Brand Identity

Year2024

Deliverables

Brand Identity / Packaging Design / Stationery / Signage / Web Application

The Challenge

Create a distinctive brand identity for a premium Egyptian skincare brand that honors the country’s rich natural heritage while feeling modern, refined and globally relevant.

The Direction

We developed a visual language inspired by the Nile, ancient Egyptian symbols and natural ingredients. A refined wordmark, icon and elegant typographic system come together with an earthy, luxurious palette and tactile materials.